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Comment on Panerai Watches: Why do some people believe Rolex is the costliest watch brand? by Bizhen

Bizhen — Thu, 05 Jan 2012 11:11:43 +0000

One of my former boyfriends wrote several books about watches. One rates the costliest brands, and Breguet was costliest overall in the first three editions of his book. Patek Philippe placed second twice and fourth once. Vacheron Constantin placed third twice and second once. A. Lange of Germany rivals the top three Swiss brands by placing third once and fourth once. It was not rated in the first edition of the book, because it had few models and could not be firmly rated. The next brands have changed over the years. Prices change erratically. Between the first and second editions, Cartier increased its prices by 16.67%, but Piaget increased some of its prices by a whopping 45%, and thus Piaget moved up from 14th to 8th place, and Cartier dropped from 12th to 14th. Blancpain decreased most of its prices by a large amount, e.g. the basic dress watch dropped from $ 9050 to $ 7000, so Blancpain that was in the top five dropped to barely in the top twenty. Rolex placed 24th.
Another book gives details about the beginnings of watch brands and the ranges of prices and types each offers. Rolex was begun by Hans Wilsdorf in 1908 as the new name for Wilsdorf & Co. that began in 1905. Antoine Norbert de Patek and Francois Czapek began making watches in 1839. In 1845, they hired master watchmaker Adrien Philippe. Soon, Francois Czapek left the business, and the company was incorporated as Patek Philippe, rather than Patek & Czapek, in 1851.
As a couple of people have said, Rolex is advertised much more than any other brand. It appeals to bourgeois parvenus, while Patek Philippe appeals more to the higher classes and thus does not need so much advertising. Some highly exclusive watchmakers produce low numbers of watches, but they spend more time upon each watch than mass-produced brands do. Rolex has the most COSC rated chronometers of any brand, and that impresses naive people. Jaeger-LeCoulter gives its watches much tougher tests than the COSC does, thus it does not need a COSC rating. A Rolex “Datejust” is a good sports watch, but a Jaeger-LeCoultre “Master” is a really great one. A Patek Philippe “Nautilus” is now the costliest basic sports watch, but some years ago, the Breguet “Marine” was. About 1998, the “Marine cost $ 29,600 with gold bracelet, while the “Nautilus” cost $ 28,000″. I think the Rolex “Datejust” cost $ 15,000 then with gold bracelet, and the Jaeger-LeCoultre “Master” cost $ 18,000 or so. Swatch acquired Breguet and has repositioned it at a lower price for some reason. Rolex is still an independent firm, as is Patek Philippe. They are hardly in the same class, however. Patek Philippe appeals to the highest classes of refined and sophisticated people, and Rolex appeals to the lower middle class who may finance one of its watches for five years, as Jeffrey told us.

Comment on Panerai Watches: Why do some people believe Rolex is the costliest watch brand? by Jeffrey

Jeffrey — Thu, 05 Jan 2012 11:01:36 +0000

Many people believe lots of malarkey for no good reason. “Believe” is a good choice of words for you to use in this question, because “beliefs” are blindly accepted without any proof. There are many things that are badly over-rated, e.g. Bruce Lee in martial arts, Mohammed Ali in boxing, Cadillac in cars … and Rolex in watches. There are PR men, creators of hoaxes, politicians, preachers and such frauds who want to make people believe lies for their own selfish reasons. Miyuki knows her watches I can see. She told the history of Rolex and gave specific figures for the amounts of money spent in America on advertising some watch brands. It’s interesting to contrast her figures and yours, e.g. the Patek Philippe “Nautilus” costs 408% the price of the Rolex “Datejust”, but Patek spends only 13% as much money on advertising as Rolex does. Most people have no real basis for their naive opinions, and Rolex is hyped. Any product that has such market saturation in advertising as Rolex does is bound to be seen by everyone, so they imagine it’s a very good and very costly brand. I own a Rolex “Datejust” I bought soon after graduating from college. Today, I’m wearing a Fortis pilot’s watch that costs $ 2050, but it keeps time better than my $ 5450 Rolex that cost 273% more. In Houston, I saw a jewelry store that offered five year financing on Rolexes. That shows Roles is the upstart’s dream. I don’t buy any watch unless I pay cash for it. Long-term financing is for houses and cars, not watches. The ignorant upstarts wear Rolexes, while the sophisticated and classy rich men wear Patek Philippes, Breguets and Vacheron Constantins. I heard someone say Rolex makes more watches in a year than Patek Philippe has in its entire 175 or so year history. That’s true of many of the most exclusive watch brands I think.

Comment on Panerai Watches: Why do some people believe Rolex is the costliest watch brand? by miyuki & kyojin

miyuki & kyojin — Thu, 05 Jan 2012 10:24:56 +0000

1905 Hans Wilsdorf begin watch making, 1908 he invent name Rolex and use it at his watches. Many people believe what they see at news media. Rolex have largest advertising budget of any watch brand, thus everyone hear of Rolex, not know some better brands, since they not advertise much. Here are some figures of 2007 USA advertising budgets of some watch brands.
1. Rolex – $ 47,100,000
2. Breitling – $ 27,070,000
3. TAG Heuer – $ 24,730,000
4. Citizen – $ 19,850,000
5. Movado – $ 15,870,000
6. Cartier – $ 15,040,000
7. Seiko – $ 11,020,000
8. Timex – $ 10,210,000
9. ESQ – $ 9,360,000
10. Omega – $ 9,250,000
… … … … … … … … … … …
14. Patek Philippe – $ 6,030,000
… … … … … … … … … … … … … …
19. Jaeger-LeCoultre – $ 4,770,000
20. IWC – $ 4,420,000
21. Ulysse Nardin – $ 4,280,000
Rolex spend nearly 8 times so much so Patek Philippe, thus more people hear of Rolex compared of Patek Philippe. My lover Kyojin own 1893 Patek Philippe watch, it is so accurate so most new watches.

Comment on Panerai Watches: Why do some people believe Rolex is the costliest watch brand? by Frank

Frank — Thu, 05 Jan 2012 09:52:48 +0000

Rolex used a massive marketing campaign to help position the brand at the high end, and many people have seen those ads, whereas other brands do not spend as much on mass marketing.

Many brands, including Rolex, offer models that go into six figures.

Why you care enough to bother researching this so carefully is probably the more important question.

Comment on Panerai Watches: Which Watch to Buy?(Both Guys & Girls)? by Alder Carlton

Alder Carlton — Sat, 31 Dec 2011 06:43:49 +0000

I believe the below websites are very good choice for you to get what you want,you can come and have a look at http://www.buy-cheap-rolex-watches.com/ or http://www.cheaprolexshop.com/ reliable online shops,you can buy Rolex,Tag Heuer,or other designer watches from them at decent price.

Comment on Panerai Watches: Which Watch to Buy?(Both Guys & Girls)? by Fleurette

Fleurette — Sat, 31 Dec 2011 06:21:42 +0000

first one

Comment on Panerai Watches: Which Watch to Buy?(Both Guys & Girls)? by Bsjc Kndc

Bsjc Kndc — Sat, 31 Dec 2011 06:13:33 +0000

I would easily go for the first one. (Designer one) I need an advice as well, could you see if you can help? http://answers.yahoo.com/question/index;_ylt=AukYVfKnV.CFsJWP4NvR8lcM_dw4;_ylv=3?qid=20110203232648AAIHSD1

Comment on Panerai Watches: Which Watch to Buy?(Both Guys & Girls)? by code12code

code12code — Sat, 31 Dec 2011 05:14:57 +0000

I like the first one because the face of the watch look good. (:

Comment on Panerai Watches: Replica watches…..? by ingrid n

ingrid n — Wed, 28 Dec 2011 15:14:51 +0000

many accessories shops

Comment on Panerai Watches: Best men’s watch,under $5000.00? by Richard K

Richard K — Mon, 26 Dec 2011 01:38:35 +0000

First, you should know that IWC is one of the world’s largest watchmakers. They make almost all the watches for the big fashion houses.

Next, it is interesting that you haven’t included Rolex in your list. If you avoid the solid gold and diamond encrusted models, you will be able to get a Rolex for much less than $ 5,000 … and you will be the owner of, arguably, the world’s finest watch.

Among the other makes on your list, Tag Heuer is the only one I would recommend.

Have a good time !